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Kunsthal Rotterdam presents SYLVIE FLEURY: YES TO ALL (March 30, 2024 – Sept 8, 2024) a major retrospective of Swiss artist Sylvie Fleury (1961, Geneva). Her provocative installations, sculptures, readymades and paintings are on display in the Netherlands for the first time.
Sylvie Fleury made her name in the early 1990s with her Shopping bags. Her hallmark was to transfer women’s luxury consumer goods, as ready-mades, into the art context.
Fleury playfully challenges gender stereotypes. She uses modern advertising strategies such as attention-grabbing slogans, brightly coloured neon lights and seductive presentations, with which she explores the boundaries between contemporary art and consumerism. With elements from the worlds of fashion and film, pop culture, motorsports and art history, Fleury creates unexpected new stories time and again, always with a good dose of humour and idiosyncrasy!
„Every satisfied desire arouses the desire for more.” (Sylvie Fleury)
Sylvie Fleury broke through in the nineties with her ironic presentations of glamour, fashion and lifestyle. She follows the latest trends, faithfully reads the major fashion magazines and never misses a single couture show in Paris.
In her work she reacts as a fashion victim to the overwhelming influence of the fashion industry by elevating elements from that world to art. In the exhibition you move between designer items, Vogue covers and neon installations with slogans such as „Champagne & Limousines“.
By placing luxury goods and their seductive sales strategies in a different context, Fleury makes us aware of the similarities between consumer society and the art world.
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